The recently released Capgemini / Merrill Lynch 2009 Asia-Pacific Wealth Report suggested that Asian high net worth (HNW) investors moved more money to cash last year, from 25% to 29%, adopting a more cautious stance. However, the report also reflected a slight increase in real estate investment across Asia Pacific.
What might it suggest for the Pattaya and Jomtien region? The maintenance of real estate investment allocations and the higher cash levels on the sidelines may portend a stronger real estate going forward.
While safety of principal predominated in investors’ minds last year, replacing the usual balance between risk and return, a more adventurous investor is likely to re-emerge as stability of economies returns. Investors soon tire of the low returns offered by savings of cash.
The property markets in Pattaya and Jomtien would benefit from this shift. One should not expect an overheated market, but instead recognition of the region’s recent enhancements.
Some of the recent
improvements include:

The New Suvarnabhumi International Airport is located less than 150 Km from Pattaya and U-Tapau International Airport (which is due to be upgraded), has attracted more international businesses to the eastern seaboard.
More Than a Tourist Destination: The Board of Investment has approved new projects within and around the boundaries of Pattaya, which promise to expand Pattaya beyond being a destination for tourists. There is already a large expatriate community, drawn from retirees, local business owners, and workers from nearby industrial estates.

Focus on Higher Quality Standards: The rising standards in accommodation are shown through the quality construction materials and resort developments that are increasingly being built. Projects such as Northpoint, Southshore, The Loft, The Cove, The Wave and The Ocean Pearl are some noteworthy examples of this trend to more luxury standards in Pattaya, developed by real estate professionals with a vision for Pattaya.
These substantial improvements in the region suggest a resurgence in the real estate market is possible as investors move their assets from the low yields available on cash and pursue the higher, but still stable returns available in real estate.

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